Archive for the 'Marketing' Category

Online marketing: Free press release sites

Tuesday, December 9th, 2008

There was an internal discussion between our portfolio companies about “free press release sites” and their effectiveness. I thought it will be a good idea to share the learning with readers of this blog . Thanks to Sahil and Himanshu for  initiating and contributing Question: There are so many free press release sites out there [...]

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QnA with Morpheus Venture Partners @ iLeher.com

Tuesday, November 4th, 2008

Reproducing the MVP interview which was published originally @ www.ileher.com QnA with Morpheus Venture Partners Written by: Madhur @ www.iLeher.com On Nov 3rd, 2008 Morpheus Venture Partners aims to provide mentorship and advice to early stage startups. We recently got a chance to speak with the founders Sameer Guglani and Nandini Hirianniah. Here is the [...]

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A brief guide to Software as a Service marketing

Sunday, September 14th, 2008

This article is reproduced from Saasburst, a Deskaway blog, with permission from the author, Sahil Parikh.   Bessemer’s Top 10 Laws for Being “SaaS-y” Rule # 8 states “By definition, your sales prospects are online – Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business. “ (BTW, read the other [...]

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Good SEO Reading

Monday, September 8th, 2008

There is a lot of complicated information available on the internet about SEO, but there are not many places where you can find simple, straightforward and actionalble information.   Varun (founder of lifemojo) , has done a couple of simple, but powerful and actionalble posts on SEO. SEO Notes 1 SEO Notes 2 What are your [...]

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